Introduction & End-Page of a questionnaire
While time is elastic, consider using your introduction as a “hook” to capture your respondents attention. For this purpose, it is important that you carefully structure your questionnaire and the end page in a way that takes into account the respondents’ point of view.
This articles guides you to the importance of adding effective introductions & End-page to your questionnaire.
What to include in your questionnaire introduction ?
Your introduction must be short, simple and concise.
A thank you message: Initially, start your questionnaire with a brief thank you message and show your gratitude, which will make your respondents more appreciative and give them a sense of accomplishment.
Purpose of the study: Provide an outline of the purpose and reason for conducting the study as well as how you would use the data. Be as honest and transparent as possible so as to gain the trust of respondents and avoid bias.
The time it will take: Give a realistic time-frame! If it’s going to take them 20 minutes, don’t write that it will “take a few minutes.” Use a timer when testing the questionnaire to estimate the amount time it takes and be honest.
Offer an incentive: Incentive are an ideal and most effective way to motivate participants to take part in your survey. While most people are motivated by rewards, make sure that the incentive is relevant and useful.
What to include in your questionnaire end-page ?
You have several options to end your questionnaire:
Insert a customized thank-you message: This page thanks the interviewees for completing the questionnaire. In addition, it provides your company’s contact details. As an alternative, you may also include a promotional code in this page.
Redirect to a URL of your choice: This page redirects you to your website or Facebook page, another specially designed landing page or an invitation to an event.
Redirect to a report: In this option, you can redirect graphs and tables of group data analysis (averages, number of responses, etc.) to an automated or general report. Alternatively, you can redirect them to a report that shows the respondent’s individual results
A well-defined questionnaire introduction and end page will make your respondents feel confident when completing it. To ensure that your questionnaire is appealing to respondents, try to answer the questions yourself before sending it out.
Click and create your online questionnaire!
The branching logic, or redirection, can guide the respondents through various parts of a questionnaire, depending on how they have responded to it so far. By doing so, you are able to create a much more complex questionnaire and a more seamless experience for your...
The “Matrix” question type is a multi-dimensional version of “multiple choice” or “scale” type questions. It is presented in a tabular form and the respondent must provide one answer per line. Different types of questions Matrix radio button This question type...
Creating a questionnaire is a complex process. As a result, one of the things you need to consider is whether a question, a set of questions or a series of questions should be made mandatory. Mandatory questions should be carefully used. Clearly, having a...