How to completely get rid of being a spammer?

Jul 3, 2019 | Our resources

Are you a spammer ?


I know you don’t consider yourself a spammer, but spam is not a question of  who you are, but what you do when you send emails.  Spam often occurs  unwittingly and without malicious intent. Take into account the rules and regulations mentioned in this article as well as the pitfalls to avoid.  Become a smart sender and avoid being denounced for spamming. 

You don’t want to end up in spam or  spam boxes or on your respondents’ blacklist because of a simple mistake.

The purpose of this article is to explain the rules surrounding mass emailing, what spam is and how you can avoid becoming a spammer without your knowledge.


Do you have permission to send these emails?


By this we mean “Did each person on your mailing list give you explicit permission to send them an email?”

If the answer to this question is “No”, “Not really…”, or “Sort of” then you absolutely must  stop what you’re doing and read the rest of this article.

If your reaction was “What do you mean by explicit permission?” then you should pause and keep reading.


What is a spam?


A spam is an unsolicited email sent to a list of people.


Yes, it is a spam


Let’s say you just bought a list of email addresses from some local business organization. Seems like a good idea to send these people your questionnaire about their needs for your great services, doesn’t it? Well, it’s a spam if you upload this list to Eval&GO and send unsolicited email without seeking permission.


No, it’s not a spam


It is not spam if you take this list and write personal and individual emails to each recipient asking if you can send them a questionnaire, and the content is unique to each recipient.

If your immediate reaction is “But, and if I…” then you should stop now, because you will probably get reported for spamming.


Seek permission before sending out your emails


I have heard you say, “But I don’t sell anything, so it’s not spam, right?” Wrong:

Even if you do not have commercial content (which you should not do, as you’re sending questionnaires anyway), your message can still be considered a spammer.  The reason being of cause, the way you send your messages. You need the explicit permission of each person you send an email. 

Bounce back that doesn’t sound good, right! 


Dealing with spammer consequences


Being marked as a spammer has serious consequences!

You will be blacklisted by Eval&GO, which means that you will no longer be able to send emails using our services.  In the event of a repeat offence, we reserve the right to permanently block access to your account.

There may also be legal consequences for your actions.  Depending on your country of origin, laws may change, but spammers have been prosecuted, convicted and fined around the world.

In the United States alone, ISPs have successfully sued spammers for millions and millions of US dollars (For our users in the United States, you should familiarize yourself with the CAN-SPAM Act of 2003

In addition to laws governing bulk emailing and spam each ISP has its own rules and regulation regarding spam, you should also be aware  of them from  (Yahoo , Gmail , Hotmail ).



A checklist of “what not to do” when building your contact list and sending emails:


Never send emails to a purchased list!


Even if the list comes from a “reliable source” and the participants have chosen to receive the  emails.

These “magic” lists are jam-packed with fake emails, typos, outdated email, etc. This is a good way to get a lot of  bounce back. You will see that successful messages are marked as a spam.


Never ever send emails to an unqualified list!


Do you have an explicit permission of each contact to email them?. Have you already exchanged emails with them in other contexts?, Then this list is qualified.  Failing to do so will result being reported for spamming.

Have you verified the typo for each email?

You must ensure that there are no typos, outdated emails, and or fake emails. These type of errors will lead to significant rebounds  from the ISPs that host the emails. This means that you will get an error message indicating that this email does not exist or could not be found.  Too many of these errors will result in you being blacklisted and unable to send emails using our services again.


Never put an address books into a mailing list to send emails


This means that you should never ask your colleagues for all their contacts,  or add all your contacts. Sending to this kind of unqualified list will report you as a spammer or get a hard bounce back.


Never use misleading headers, subject lines, names or emails.


Please do not try to deceive the respondents by writing things like “Free stuff!” in the subject line just so people can open your email.  It will probably not pass through spam filters. If it does, the person will either put it  directly into their spam folder. They may open it realize that there is no “free stuff” and THEN mark your message as spam.

Not only must your lists be qualified but the content of your emails can also affect the spam-rate of your emailing.  For more information read our second article on the subject.


What about spam filters?


Spam filters are essentially algorithms that screen emails as they arrive to see if they are junk mail or not.  They look at a long list of criteria to determine whether an email is spam or not.  Every time they see one of these criteria they assign points to the email. Some criteria score more points than others. If the “total spam score” of your email exceeds a certain threshold, then your email goes into the spam folder. And this spam score is different for each server, so there is no magic score not to exceed.

Even if you have a complete list, you must always have a message that is not “spammy” in order to give you the best chance of getting through your respondents’ spam filters.


Here are some common mistakes to avoid:


  • Using spammy phrases like “Click here now!” or “Free …”
  • Too many exclamation points!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • USING ALL CAPITAL LETTERS IS LIKE YELLING THROUGH THE COMPUTER AT YOUR RESPONDENT!!! (Sorry about that…) This is not only bad internet etiquette, but it is also a red flag to spam filters.
  • Bright red or bright green fonts.
  • Sending several tests to the same e-mail or to several recipients within the same company. (This company’s email firewall assumes that this is a spam attack).
  • Designing HTML email in Word and exporting the code to HTML. (That code is neglected, and spam filters hate it.)
  • Forgetting to include your company’s address in the email. (Most regulations on emailing require businesses to include their physical address in group mailings. So forgetting this detail can be a fatal mistake.)

If you are not sure how to write personalized messages, simply use our automatic ready-to-use message to send your invitations.


Take advantage of Eval&GO mailing system


Eval&GO’s email system is very efficient and has a very low rate of emails falling into spam boxes, because we operate through a white list server. Being on the white list means that ISPs consider emails from your server to be “clean” and generally not spam.

We have less than one in 1000 emails that enter the recipients’ spam boxes when sent to qualified lists.  So increase your chances 0.1 out of 1000 by having a qualified list and a non-spammed invitation message;)


Eval&GO white list status


The reason we have a zero spam policy is that, this white list status depends on our reputation.  The more spam we receive, the worst our reputation is.  We want to continue to provide professional email services to all our users, ensuring low rates of your legitimate emails ending up in spam boxes. Therefore, we must maintain our white list status and all members of the user community must respect our zero spam policy.

For more information on the subject of spam and how to avoid unwittingly becoming labeled as a spammer click here.

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