Pre-population of a survey using existing data

Dec 29, 2018 | Improve your surveys

Increase the power of your survey campaigns by supplementing the data collected with a pre-population tool. Which most people consider a way to save your respondents time. Indeed, when you send a non-anonymous survey, you certainly know some basic information about them such as their name and email etc.

Pre-populating a survey is an effective way to broaden data, increase the impact of your analysis and  compare the data collected from different surveys with other sources.

 

The importance of using pre-population

 

Provide the details you already know

Provide the details you already know so that the respondent does not have to type them. This is particularly useful and it is a great way to improve the efficiency of your survey and promote a positive experience for respondents.

You can pre-populate a survey with data collected elsewhere or with knowledge you already have about respondents (and not only their name and email…) of whom they may or may not have knowledge.

For example, if you want to send a satisfaction survey to your customers about your services.  You can pre-fill the survey with information you may already have about your customers. For instance, if they are regular customers, what their last order was, if they are  “big” or “small” customer, etc. and other relevant information that the customer himself cannot provide as it relates to your own business.

 

Analyze the data

After collecting data on customer satisfaction, you can analyze this data by comparing it with your previous information.

Are your “large” customers more satisfied than your “small” customers?

Are your regular customers satisfied with the services you offer?

If not, what more do they require from you?

Is there a correlation between frequency of purchase and satisfaction?

By adding a pre-population, you can deepen your analysis and make meaningful business decisions based on your knowledge of your business the feedback and needs of your customers.

 

Use pre-population in standardized forms or applications

Pre-fills can also be used in the case of standard forms or applications. If you have a database of information about your customers, employees, patients, classmates, former students, club members, etc. But it has not been updated for some time, then you can update the information you already have as pre-population.  You ask the respondents to answer the “survey” or either confirm, modify, or update this information. By the way, you can add additional questions at the end to get a better idea of this group.

 

Pre-populations in 360°

Another great utility for pre-populations is in 360°. You already have information about respondents (such as their position, their record within the company, etc…) that they may know or not fully realize.  You can use this information during the analysis to compare individuals with a group or between groups, etc.

In addition, pre-populating a survey can reduce bias. You can avoid errors and incorrect answers on data whose answers you already knew.

There are many ways to use pre-populate surveys. This is not just a way to speed up an investigation. Pre-populating a survey is an effective tool to complete your data collection and additional information can be exceptionally useful in analysis to make real business decisions.

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