6 tips for building an effective questionnaire

Jun 30, 2018 | Our resources

What is a great questionnaire?

Developing the questionnaire is certainly the most crucial part of conducting a survey. The quality of the questions determines the results and the effectiveness of your study. Creating an effective online questionnaire can  give you a clear, reliable, actionable insight to uncover meaningful decisions. You don’t have to be an expert to build and distribute an effective questionnaire.


Follow these 6 tips to make sure you get the best results you can:


1) Define your objectives first.


Before creating your questionnaire, you need to formulate a number of hypotheses and assume the analysis you’d like to see later—as stated.

Would you like to segment your responses according to the target customer type? Think carefully about your questions and branching configurations to collect all the data you consider important. Please note that the format of variables must enable data to be crossed for analysis.


2) Be concise.


Your survey should not take more than 7 minutes to complete. You should limit yourself to less than 20 questions (if your questionnaire contains only yes/no answers, you can go up to 30 questions). Keep in mind that the experience of the respondent should be quick and easy while maintaining a good reputation for the image of your company.


3) Make the experience fun.


Eval&GO offers you a wide selection of questions: checkbox questions, moving cursor questions, image selection, etc.) Take advantage of these possibilities to collect your data and connect it to your objectives.


4) Make yourself professional.


Through our design module, you can customize your questionnaire to reflect your company’s image (or future company) and insert all the visuals as you wish. Create and build your reputation. You have the ability to customize the your survey’s URL, and our PRO accounts guarantee that your questionnaires will be distributed without any advertising.


5) Be clear, neutral and thoughtful when  formulating your questions.


Again, your questions must be simple, clear and unambiguous. No double negatives or asking two questions within the same text! Take a step back and see things from the perspective of your respondents. They don’t have the knowledge of your market as much as you do. Your questionnaire should be structured as a funnel. Start with general questions and gradually refine your questions to glean more specific details.

Remember that your goal is to collect the “true”, and unbiased, results of the questionnaire and ensure that nothing will condition the responses to inflate answers in your favor! Beware of the halo effect that can contaminate the responses : (e.g., you want to know if your target is satisfied with its material comfort—avoid asking this question after asking him to give his views on the living standard in a poor country just beforehand. You can expect most of your respondents to be satisfied with their material comfort) in this example.

Finally, if you are considering a comparative analysis, consider using the same scale for the variables that will be compared throughout your questionnaire.


6) Propose an incentive.


Take advantage of the end of questionnaire options, which will allow you to transfer your respondent to a closing page or another web page. You can offer your respondents a promotional code for a discount or some other incentive. Be sure to mention the existence of this gift or code to increase incentive at the beginning of the questionnaire. Besides increasing the number of respondents, you will also boost your business. Do not to use any language that would mislead your respondents!

Click and create your online questionnaire!

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